First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Strategic Communications ensures an integrated pipeline of brand journalism, internal communications and media outreach content that collectively lays the foundation for the University’s overall ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...