Little has changed at Queen’s Park after Ontario Premier Doug Ford’s Progressive Conservatives and the Opposition New Democrats held on to their seats in three byelections Thursday.

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed ...

The Trade Desk deepens its CTV push with Gracenote's content data, giving advertisers more precise, contextual tools for ...

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

CTV offers the scale of television with layers of targeting and measurement, but marketers are still figuring out how much ...

As digital video claims more than 60% of U. TV and video ad spend, replaces fragmented buying infrastructure with one platform that connects attention to action across every screen.

SSAI makes CTV ads harder to block and smoother to deliver, but independent verification can become more complicated along ...