Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

Burger King is putting its guests in the spotlight with a new campaign, “There’s A New King And It’s You,” signaling a major ...

President Tom Curtis owns the chain’s past mistakes, from crushed burgers to bad menu calls to its “creepy” mascot, and makes ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

Burger King’s ad shows off hard-won improvements while crowing the customer.

Burger King executives have admitted that their King mascot was “creepy” and say they’re moving past that era in favor of a more family-friendly image. The fast-food chain acknowledges that its family ...

I'm sorry, Redditor JR_Masterson, but a sequel to the 2006 stealth-action game Sneak King will probably never happen because the mascot was creepy as hell. In an interview with Restaurant Business ...

Does anyone even know who the McDonaldland and The Burger King Kingdom characters are anymore? I can’t remember a time when I didn’t know who Ronald McDonald or the Burger King were. Sure, the ...