The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon's iconic mascot) in a bold new direction. With a historic legacy built on strength and ...

On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward-facing ...

OKAY, CHANGE COMING. THANKS KELLY ANN POOL BOSTON ENTERING A NEW ERA WITH A NEW NAME. THEY ARE NOW THE BOSTON FLEET. THEY MADE THE ANNOUNCEMENT ON. GOOD MORNING AMERICA THIS MORNING BEFORE SHARING ...

The City of Champions now has a new name in the professional sports mix: the Boston Fleet. The Professional Women's Hockey League's Boston team announced its new name Monday, ahead of the league's ...

This week has been a big one for the Boston Bruins. They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley ...

WACO, Texas — It's BU vs. BU. Baylor University is taking Boston University to court over the use of a logo. In a lawsuit filed in a Texas federal district court, Baylor is taking issue with Boston ...