BMW’s Alpina brand will aim at Bentley, sitting between M models and Rolls-Royce

BMW will relaunch its recently purchased Alpina brand with upmarket designs that will sit between BMW’s high-performance M ...
autoevolution

Alpina Becomes "BMW Alpina". Here's What It Means and What Happens Next

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
Guessing Headlights on MSN

BMW reveals 2026 ALPINA XB7 Manufaktur, marking the end of an era

BMW has unveiled the 2026 ALPINA XB7 MANUFAKTUR, a limited-production special edition that serves as a final sendoff for the XB7 while bridging Alpina’s independent past and its future within BMW ...
Hosted on MSN

BMW Alpina: Beginn einer neuen Ära oder das Ende einer Legende?

Ab 2026 hat die BMW Group die Markenrechte an Alpina und will die Marke in eine neue Zukunft führen. Funktioniert das? Zum 1. Januar 2026 hat die BMW Group die Markenrechte von Alpina übernommen und ...