From charming to consumer corporation — how Apple has branded itself over the years.

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...
Gizmodo

6-foot Neon Rainbow Apple Computer Logo on eBay for $4500

If you’re a die-hard Apple buff and want the world to know it, place your bid for this massive original Apple Computer sign. This sign comes from the era of the manly rainbow-colored logo and has been ...
Quad-City Times

Apple Corps vs. Apple Inc. goes another round in court

LONDON (AP) — A lawyer for Apple Computer on Wednesday defended the company’s right to use the apple logo on its iTunes Music Store and in a series of TV advertisements for iTunes, despite objections ...