When Sylvester daCunha created the Amul girl in 1966, little did he know that the unassuming blue-haired girl in a red polka-dotted frock would become one of India’s most celebrated animation ...

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Animated videos are one of the most loved visual formats by people of all age groups as it is engaging and has proven to hold longer attention spans. Research has shown that viewers are 100% more ...

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, ...

Having reminded myself of the 'big six' energy companies, I can recall ads for only one of them, and that one (British Gas) uses CGI animation. So I don't think the production technique alone can be ...

O2 has unveiled a its new animated advertising campaign in partnership with the England rugby team. Timed to coincide with the 2015 Rugby World Cup starting next week, the campaign features an ...

Dan Torre does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...