Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the ...

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

NEW YORK — Amazon on Tuesday (May 14) made a big splash with its first-ever event during upfront week, a series of confabs where media and tech companies make their advertising pitches to brands and ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, according to new data from e-commerce analytics firm SmartScout. The ...