The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...

A federal court found Google liable Thursday for monopolization of the publisher ad server market, monopolization of the ad exchange market and unlawful tying of two programs that connected two sides ...

A federal judge ruled Alphabet-owned Google has monopolies in the online publisher ad server and ad exchange markets. That ruling was from U.S. District Court for the Eastern District of Virginia ...

Google illegally acted to preserve “monopoly power” in the ad-tech business, a federal judge ruled Thursday. It’s the second antitrust case brought by the U.S. government that has gone against the ...