The National Cattlemen's Beef Association's "Beef. It's What's For Dinner" platform has debuted a new digital campaign promoting beef consumption with the tagline "Keep Sizzlin'," according to a press ...

Applebee’s is using an hour-long autonomous sensory meridian response (ASMR) video featuring the sounds of a variety of meats sizzling on a grill, according to information provided to Marketing Dive.

This video follows a relaxing primitive ASMR cook built around juicy short rib steaks in nature. The beef has to render slowly, build a smoky crust, and stay tender despite the rough outdoor heat. The ...

Cooking over an open fire changes everything. In this outdoor ASMR cooking video, a $200 prime rib is slow-simmered into a rich, comforting stew deep in the forest. The crackle of the fire, the quiet ...