The new 7Up Ice brand was first launched in Singapore and Malaysia, with other regional markets expected to follow. It is available in 330ml cans, six-can packs and 1.5 liter bottles. The 500ml bottle ...
The campaign is based on Fido Dido, the quick-witted icon that took a generation by storm with its 'King of cool' attitude in the early '90s. J. Walter Thompson vice-president and senior creative ...
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