Jaylen Brown Is Taking On Nike With $200 Sneakers
Whatever beef Brown has with the shoe giant, snatching a piece of its business won’t be easy: It owns about 80% of the roughly $5.5 billion global basketball shoe market. It makes uniforms for every team in the league, and during the 2022-23 season, the most recent one for which information is available, 65% of players wore Nike sneakers.