Apple bids for Formula 1 rights in US
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Apple is in talks to acquire the US broadcast rights for Formula 1, a move that would mark its most ambitious push into live sports to date, according to people familiar with the matter. The iPhone maker is preparing to challenge Disney’s ESPN,
The Cupertino company is in discussions with ESPN to acquire the Formula 1 broadcasting rights in the US next year, according to The Financial Times, following the success of Apple’s F1 Movie. Apple TV Plus isn’t the only streaming platform rumored to be throwing its hat in the ring,
Disney pays $85 million per year for the rights, and Formula 1 also charges fans directly for its own streaming service. Liberty Media, Formula 1's U.S. owners, hope that the Apple Original Film and Netflix's "Drive to Survive" documentary has increased the value of Formula 1.